A 130-year history of Christmas marketing, told through five ads
Dec 13, 2024 · The advent of the John Lewis Christmas ad always heralds that Christmas is here, followed as it is by a heavenly host of other brands, all vying for Oscars in production values …
The 10 reasons Marks & Spencer is the Brand of the Year
Nov 12, 2024 · One of the more recent discoveries in the effectiveness literature is the abject lack of evidence that ads wear out over time. Your best ad from 10 years ago is probably still your …
Marketing News | Marketing Week
3 days ago · All the latest marketing news, including updates on big brand campaigns, daily round-ups and killer stats.
This Much I Learned: M&S on consistency and transformation
Dec 2, 2024 · A high street staple for 140 years, M&S has been on a mission to enhance its style and value perceptions as part of its ongoing “transformation” – a project with consistency at its …
Challenging times and why marketing matters: Your Marketing Week
Dec 20, 2024 · Advertising today is a myriad of smaller things, not just a few big things, and the ad industry needs to more fully embrace this reality or continue to be disintermediated.
Latest Articles - Marketing Week
The latest articles from Marketing Week. As Metro Bank gets ready to celebrate its 15th anniversary it is repositioning with what top marketer Danielle Lee describes as a “strong, …
Tesco expands retail media offering with new measurement …
Oct 9, 2024 · Alongside new video ad solutions and in-store opportunities, Tesco Media has created a framework offering brands more detailed retail media measurement.
Why nuance is needed when building marketing teams
Dec 19, 2024 · We might all know a high-performing marketing team when we see one, but what elements go into shaping it? Company size, marketing budget, sector and a host of other …
2024 WINNERS - marketingweek.com
The Marketing Week Awards 2024 winners have been announced! Our in-person ceremony at The Londoner Hotel on 07 November 2024 saw the announcements of the winners of this …
Marks & Spencer wins Brand of the Year accolade
Nov 8, 2024 · Marks & Spencer has been crowned Brand of the Year at the Marketing Week Awards 2024, pipping shortlisted brands Greggs, Lucky Saint, McDonald’s and Octopus …