This is the first time a U.S. MVPD has deployed technologies making it possible for advertisers to execute video ad campaigns ...

Total TV campaign forecasting, planning and optimisation, and Spectrum Reach have announced a partnership to bring tvbeat’s programmat ...

Ad buyers will have automation, targeting and measurement capabilities on linear channels just as they have on connected TV ...

TV campaign forecasting, planning and optimization, and Spectrum Reach today announced a partnership to bring tvbeat’s programmatic capabilities to linear TV advertising in the … The post tvbeat & ...

LONDON & NEW YORK, August 12, 2025--tvbeat and Spectrum Reach Launch Programmatic Linear TV Solution to Expand CTV Advertising Using Traditional TV Ad Inventory ...