Valve makes clear companies can still advertise in games. Those awkward billboards and real-world brand cosmetics are still ...

Valve has seemingly introduced new rules that ban games that require users to watch paid ads (or rely on other such ad-based ...

While the little regulation on Steam still allows for a lot, the most common freemium models from mobile gaming still are not ...

Valve has quietly updated its Steam guidelines to prohibit games that contain obligatory in-game ads. Going forward, games ...

Valve has implemented new rules around advertising, explicitly prohibiting games that force players to watch in-game ...

Valve is implementing new Steam platform rules detailing what developers can and can't do regarding in-game ads.

While games of this type are practically the norm on mobile platforms, Valve is putting its foot down and just saying NO to ...

In a new update to Steam’s ad policy, Valve incorporates a rule regarding the use of forced ads in games listed on the ...

A new Steamworks page has clarified a Valve policy that bans developers from releasing Steam games with forced in-game ads.

A new Steamworks page has clarified a Valve policy that bans developers from releasing Steam games with forced in-game ads.

Valve bans advertising-based business models on Steam, prohibiting forced ads and promoting non-intrusive in-game advertising ...

Steam games can no longer force you to watch ads to continue playing, as Valve sets out new rules for developers using ...