The combined application of human intelligence and artificial intelligence is the most powerful means of generating insight ...

The drive for a business to become more customer-centric should not just be the focus of insights and marketing teams, but ...

Good advertising does not need to be changed regularly to be effective, according to a session at the MRS annual conference.

Good advertising does not need to be changed regularly to be effective, according to a session at the Market Research Society ...

The world is rapidly approaching a point where the public will be reluctant to believe anything they read, see or hear due to ...

The world is rapidly approaching a point where the public will be reluctant to believe anything they read, see or hear due to ...

The market research industry is in “critical position to guide us through the future”, according to Dex Hunter-Torricke, head ...

American political polling news website FiveThirtyEight (538) has closed down, with owner The Walt Disney Company rolling it ...

Aix-Marseille University in the south of France has established a programme to welcome American researchers who may feel their work is under threat due to the Trump administration.

Brand purpose has become more complex to navigate, and there are no simple solutions - yet understanding the issue is still ...

Qualitative research platform BoltChatAI has appointed Vatsala Rathore, formerly of Streetbees, as client vice president.

Market research company Touchstone Research has released two AI-led services focused on conversational AI studies and ...