Rather than leaning into its global or American status, Coca-Cola is seeking to emphasise its brands’ “localness” as ...

PwC has launched a new brand platform and updated its visual and verbal identity to align more closely with its AI and ...

The CEO of parent company ABF cited poor consumer confidence and the fact some of its competitors are “doing a better job” ...

Brand campaigns like ‘You Got This’ contributed to an uplift in marketing investment. However, Adidas’s CEO warns price ...

In the first of a new series looking at what marketers love about marketing, Paddy Power’s Michelle Spillane explains how her ...

Overall, the UK’s digital ad market grew 13% last year to £35.5bn. Brands invested in video display advertising at a greater ...

Tom Fishburne is founder of Marketoon Studios. Follow his work at marketoonist.com or on X @tomfishburne ...

As B2B buying cycles increase in length, companies are exploring the opportunity of using AI to better personalise customer ...

Our relationship with media has also shifted post-pandemic, according to the data. For example, 19% of British adults now say ...

Taide is the Senior Vice President for P&G’s European Brand function leading more than 1000 talented marketers and partner agencies across 49 countries. Her mission is simple: to fuel ...

With decades of experience working across multinational, large FMCG businesses, Munnawar has a phenomenal track record in driving significant turnaround or brands and businesses. She’s worked for ...

Martin Nance serves as Executive Vice President and Chief Marketing Officer for the club, where he’s responsible for developing fan engagement strategy through marketing, content and brand initiatives ...