We invited 5 of today's top martech providers to show you their products' best features and benefits. Join us for live demos to see which time-saving tech is right for you—without the pressure of a ...

Diversity is Gen Z's norm. They are the first digital natives. They are shrewd consumers. They're politically progressive. COVID is their defining historical moment. The list of their core ...

A lot of marketing directors are constantly tweaking their messaging. Sure, it's easy to get jammed up. Especially when you've got so many moving parts to consider. But I've spotted a few common ...

Questions abound about social media posts: How long should my post be? How many hashtags should I include? Is an image always necessary? Today's infographic, by CoSchedule, answers those questions, ...

You might have heard the term "blockchain," and you might even know how it works (kind of). But how is blockchain fundamentally going to change marketing as we know it? The rumors are true—blockchain ...

The average email open rate last year across 19 industries was 17%, according to recent research from Campaign Monitor. The report was based on an analysis of billions of emails sent via the Campaign ...

Best-in-class (BIC) marketers excel at alignment and accountability: They know to align with the business outcomes that matter to the C-suite, and they know what to accordingly measure. (To learn ...

Operationalizing voice of the customer (VoC) feedback data in real-time is essential for organizations aiming to improve customer satisfaction and loyalty, along with overall business performance.

AI computing giant NVIDIA underwent the biggest jump in brand value over the past year among major US brands, according to recent research from Brand Finance. The annual ranking of the 500 most ...

Ayaz Nanji is a writer, editor, content strategist, and research writer for MarketingProfs. He has worked for Google/YouTube, the Travel Channel, and the New York Times.

The median starting salary for a corporate chief marketing officer in the United States is expected to be $170,000 in 2022, according to recent research from Robert Half. The report was based on data ...

Marketers expect brand websites to be the most effective digital channel in 2017, according to recent research from Ascend2. The report was based on data from a survey conducted in December 2016 of ...