In an era where algorithmic feeds dominate attention and trust in traditional advertising continues to dwindle, brands in ...

WPP’s Global CMO and CEO of its bespoke Coca-Cola unit, OpenX, Laurent Ezekiel is stepping down and preparing to join rival ...

Rohan Chincholi, Chief Digital Officer at Havas Media India, shares his take on the evolution of E-Commerce and the consumer ...

The federation further warned that lowering the DTH license fee would “deepen the existing imbalances between DTH and Cable ...

Known for his presence at global events like the Cannes Film Festival and local initiatives as well, Rai was known for ...

Recz has appointed Divya Dixit as its new Chief Executive Officer. In her new role, she will lead the company’s strategic ...

From Monster Energy in ‘Death Stranding’ to Mentos in ‘Fortnite,’ brands are evolving beyond ads into immersive gameplay ...

Converging the worlds of technology and marketing, the exchange4media group’s much-awaited marquee property, the Pitch CMO Summit 2025, is coming to Bengaluru with a new edition. The upcoming edition ...

Despite DTH’s wide reach and status as an addressable system delivering digital television signals via Ku-band satellites, the revenue trend suggests waning returns. India currently hosts five private ...

In today’s evolving economy, where conventional product claims no longer capture consumer attention, BFSI (Banking, Financial Services, and Insurance) brands are increasingly turning to content-driven ...

Srinath Kotamaraju has scaled revenue operations at Mindshare, Yahoo! India, Interactive Avenues, Reprise Digital Indonesia and Hiveminds ...

They're buying tickets to fake ones. And in cities like Delhi NCR, the “big fat desi wedding” is now a rented vibe. No marriage license? No problem. Just ₹499-₹3,000, some ethnic glam, and a phone ...