In a country where Bollywood once ruled, Indian creators are now building a parallel K-culture universe, one that speaks ...

The sixth edition of the conference will explore the theme ‘Mindful Marketing: Building Trust in the Age of Health and ...

Omnicom has announced the formation of Omnicom Oceania. The move aligns all Omnicom’s practice areas across Australia and New ...

A towering figure in Indian theatre, Nath was widely respected for his significant contributions to the performing arts and ...

Saatchi & Saatchi India has partnered with Hero MotoCorp to roll out a striking integrated campaign for the Hero Xtreme 250R ...

Saraswati Agarwal has over 15 years of experience of working with companies like Bloomberg, CNN and ITP Media Group ...

The deal is part of the global spirits major’s strategy to streamline its portfolio and double down on premiumization ...

SW Network has been awarded the creative mandate for Anytime Fitness India. With this strategic partnership, SW Network will ...

WPP’s Global CMO and CEO of its bespoke Coca-Cola unit, OpenX, Laurent Ezekiel is stepping down and preparing to join rival ...

In an era where algorithmic feeds dominate attention and trust in traditional advertising continues to dwindle, brands in ...

Rohan Chincholi, Chief Digital Officer at Havas Media India, shares his take on the evolution of E-Commerce and the consumer ...

From Monster Energy in ‘Death Stranding’ to Mentos in ‘Fortnite,’ brands are evolving beyond ads into immersive gameplay ...