After five transformative years in Shanghai, Nicola returns to Mumbai to join Studio Skwer, India’s most sought-after ...

The Safe Network’ is a clear signal that customer security is above all else and the brand will continue to take measures to ...

Virat Kohli-led IPL franchisee achieves this feat through consistent efforts on all fronts, Youtube, Instagram, and offline ...

Introduced as part of Realize platform, the advertisers like The Motley Fool, NerdWallet see 270% uplift in conversions as a ...

As the parent company of Facebook and Instagram plans to let advertisers generate complete AI-crafted ads, experts across ...

From AI-fuelled personalisation to nostalgia hits and data-fuelled retargeting, My11Circle’s IPL blitz reveals how fantasy ...

If your festive campaign starts in Q4, you are too late to influence consumer memory. If you activate in Q3, you control the ...

Bidon has been global chief executive at Nexus since April 2022. Contact Customer Support at [email protected] ...

In an industry where differentiation is often about location and scale, ethics can be a competitive advantage for OOH players ...

While 92% of Indian professionals feel confident in analysing and interpreting data, nearly 74% make spreadsheet errors that ...

The project aims at standardising Open RTB containers and help programmatic advertising to scale with efficiency.

For brands, shaping conscious consumerism goes beyond marketing flashy eco-labels. It means enabling consumers make ethical ...