Omnicom chairman and chief executive John Wren has said the group is “incredibly well prepared” for the acquisition of Interpublic Group following the group's annual results for 2024. In a results ...
Numerous holding companies, including WPP, Dentsu, and Publicis, are rebranding their agencies by shedding legacies. Darren Woolley asks would they advise clients to undertake similar transformations?
The announcement comes amid escalating US-China trade tensions, with Google and other US firms also under scrutiny.
Karen Ho, former CEO at Initiative China, has joined Stagwell's media agency Assembly as managing director for the Greater China region, effective immediately. Reporting to APAC CEO Richard Brosgill, ...
Numerous holding companies, including WPP, Dentsu, and Publicis, are rebranding their agencies by shedding legacies. Darren ...
The Guardian has promoted its chief advertising officer Imogen Fox to global chief advertising officer. Her expanded roles ...
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Publicis Groupe kept up the heat on rivals as it ended 2024 on a high, with its strongest quarter of the year in Q4, and ...
With the brand safety era on its last legs, publishers and advertisers should focus more on brand suitability says Fiona ...
While major agencies and holding companies have floundered in their response to climate activists, a concerted communication strategy around carbon pricing could turn things around, says independent ...
As budgets shift from linear TV to streaming, Campaign explores how some agencies are devising new tools to reduce the ...
EXCLUSIVE: The agency sets sustainability targets to expand certification to India, MENA, and North America next.
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