Spooky season is here early with Netflix's Wednesday and FX's Alien: Earth battling for the No. 1 streaming title.

The Samba TV Wrap report has spent all summer highlighting Netflix's successes. This week, the streaming giant found a way to ...

Samba TV also reported explosive growth in CTV viewing, with CTV viewership up 46% in Q2 (April to June), a significant ...

Netflix dominates the streaming Top 10, while KPop Demon Hunters continues to climb the list weeks after release.

Starbucks doubled down on TV with 88% increase, while Dunkin pulled back -61%; T-Mobile led the Telco sector with TV investment up 34%, while Verizon shifted away from TV -37% SAN FRANCISCO, Aug. 07, ...

With 5.3 million posts under the #WhatToWatch hashtag and three quarters of users saying TikTok influences what they watch ...

Samba TV released its second annual State of Diversity on TV report, which delves into the current state of representation on screen — and what they found was rather disappointing for those ...

NEW YORK—Samba TV has partnered with Affinity Solutions to offer brands and advertisers cross-platform measurement of return on ad spend (ROAS) and targeted solutions, the company said today. The ...

Samba TV’s findings show a positive correlation of 43% among households with Black, Hispanic, Asian, mixed race, or another non-white ethnicity watching programs with higher percentages of non ...

Samba TV publishes more Smart TV apps than any other company in the world, and Samba TV's software and applications are currently available on over 30 million screens in 118 countries.

With the partnership, FreeWheel clients are now able to activate audiences that use Samba TV data from 38 million U.S. televisions, inclusive of upward of 1,000 prebuilt Samba TV audience segments.

Samba TV, a specialist in television data and measurement, has announced a strategic partnership with Admo.tv, a European player in TV Analytics, to bring a new measurement and attribution solution to ...