The analysis shows brands shifting media investments to capture the attention of viewers rapidly adopting streaming, marked ...

Parker, Nixon and Davis have all shared their emotional responses about And Just Like That... coming to a close.

The first half of Wednesday Season 2 returns with a bang, soaring up the Streaming Top 10 to take the No. 1 spot.

Samba TV, a specialist in AI technology for media analytics, has launched its Snowflake Native App for identity resolution, ...

New collaboration brings together Samba identity graphing technology with Snowflake’s secure data infrastructure enabling AI Agents to redefine media optimizationSAN FRANCISCO, Aug. 14, 2025 (GLOBE ...

JAMMU: Jammu and Kashmir administration late Tuesday withdrew an order announcing the imposition of night curfew in areas ...

Samba TV also reported explosive growth in CTV viewing, with CTV viewership up 46% in Q2 (April to June), a significant ...

Samba TV, a specialist in AI-driven media intelligence, has released its H1 2025 State of Advertising report revealing a ...

Starbucks doubled down on TV with 88% increase, while Dunkin pulled back -61%; ...

Viewership for Stephen Colbert's "Late Show" shoots up after CBS cancellation. The comedian saw his numbers jump sharply in days after controversial decision.

By enabling secure, federated data collaboration, InfoSum empowers Samba TV and WPP Media to help brands scale AI-powered marketing solutions without compromising data privacy or control.