New collaboration brings together Samba identity graphing technology with Snowflake’s secure data infrastructure enabling AI Agents to redefine media optimizationSAN FRANCISCO, Aug. 14, 2025 (GLOBE ...

Samba TV, a specialist in AI technology for media analytics, has launched its Snowflake Native App for identity resolution, ...

Samba TV also reported explosive growth in CTV viewing, with CTV viewership up 46% in Q2 (April to June), a significant ...

Starbucks doubled down on TV with 88% increase, while Dunkin pulled back -61%; T-Mobile led the Telco sector with TV investment up 34%, while Verizon shifted away from TV -37% SAN FRANCISCO, Aug. 07, ...

With 5.3 million posts under the #WhatToWatch hashtag and three quarters of users saying TikTok influences what they watch ...

Spooky season is here early with Netflix's Wednesday and FX's Alien: Earth battling for the No. 1 streaming title.

Partnership Leverages Samba TV's Industry-leading First-party Viewership Data for Cross-screen Performance Insights SAN FRANCISCO, July 29, 2025 (GLOBE NEWSWIRE) -- Samba TV, a leader in AI-driven ...

The analysis shows brands shifting media investments to capture the attention of viewers rapidly adopting streaming, marked ...

The move establishes Magnite as Acxiom’s first programmatic partner for sell-side data activation. The integration enables advertisers to activate their first-party data and Acxiom’s third-party data ...

Samba TV, a specialist in AI-driven media intelligence, has released its H1 2025 State of Advertising report revealing a ...

Starbucks doubled down on TV with 88% increase, while Dunkin pulled back -61%; T-Mobile led the Telco sector with TV investment up 34%, while Verizon shifted away from TV -37% SAN FRANCISCO, Aug. 07, ...

The first half of Wednesday Season 2 returns with a bang, soaring up the Streaming Top 10 to take the No. 1 spot.