Evaluation of Sales Promotion. Sales promotions offer the customer extra value in return for purchases. The idea is for customers to buy more during the sales promotion period, thereby increasing ...

Sales promotions are typically judged by their effect on market share. However, market share gains can be short-term—they may be lost when the promotion ends or when competitive activity increases.

BOGO, Going out of business sale, coupons, rebates, discounts, all of these are examples of Sales Promotions that firms use to entice customers to buy or at least visit their store. Here we look at ...

The move raises questions about the Cybertruck’s ability to sell on its own merits. Tesla launches head-turning promotion in attempt to boost Cybertruck sales — here's what it's offering first ...

Despite a slow start to the Prime Day summer sales event, U.S. online sales reached $24.1 billion with retailers offering ...

Tracking baseline sales shows the strength of your brand by measuring sales made without promotions. It’s one of the best signs that investing in your brand is paying off. You should also keep track ...

We're all consumers so we're familiar with sales promotions in the B2C arena. Trade promotions are simply sales promotions targeted at trade customers as opposed to the general public. The concept is ...

Buy two bars of soap and save $2 off the total price. These types of deals can make people spend more than they would without a promotion. The challenge for retailers is knowing how and when to offer ...

Consumer-Oriented Sales Promotions Consumer-oriented sales promotions can be inducements offered by retailers to consumers, such as half-off coupons you might receive from your local pizza store.