This exploratory study examines the differences beween sales promotions that achieved their objectives and those that did not. For both consumer and trade promotions, the key success factors differ ...

Looking at the figure, note how advertising and promotion differentially affect a brand’s equity. For this reason, consumer promotions must be used carefully, especially when trying to maintain an ...

Sarah Knight has been promoted to UK sales director: adult consumer, Head of Zeus (HOZ) and special interest; Sally Wilks has ...

Volvo Car India is currently not considering government benefits for electric vehicles. MD Jyoti Malhotra discusses the ...

Aimbridge Hospitality, a leading, global hotel management company and the world's largest third-party hotel operator, today ...

Sunderland have been the seventh highest spenders in the Premier League this summer. And yet, it might just be necessary ...

Shake Shack is ready to shout from the rooftops. The fast casual is in the initial stages of investing in a paid media ...

Vicious Biscuit, the Southern-made originator of bold biscuit creations and the rising fast-casual breakfast rebellion, continues to dominate the Southern breakfast scene. In Q2 2025, the brand raised ...

The move raises questions about the Cybertruck’s ability to sell on its own merits. Tesla launches head-turning promotion in attempt to boost Cybertruck sales — here's what it's offering first ...

While data is still being analysed, it is already clear that demand for Gyokeres’ No 14 shirt exceeds that of any player in ...

NFT sales surged to over $574 million in July, marking the second-highest monthly total in 2025, according to data from ...

Mid-summer sales have become important for the major retailers who fiercely compete with promotions to boost revenue in their summer quarters. This year, Amazon expanded Prime Day from two ...