Reliance Retail has launched an app in India to sell fashionwear from China's Shein under a licensing deal, almost five years since Shein's app was banned in the country after getting caught up in a diplomatic tussle.

Shein, the Chinese fashion behemoth, has re-entered the Indian market after a five-year hiatus. The company was previously banned by Delhi due to data security concerns amidst geopolitical tensions. With its app re-launched on Friday night,

Shein has restarted its India operations in partnership with Mukesh Ambani-led Reliance Industries Ltd., as the fast fashion seeks to tap buyers in the world’s most-populous country where it was banned in 2020 on on security fears.

Shein's re-entry to the Indian market comes with strict terms, which include saving all data within the country.

Shein has made a comeback to India after five years, now operating under Reliance Retail. The app, SHEIN India Fast Fashion, offers trendy, affordable fashion, with products designed and produced locally.

Ultra fast-fashion giant Shein has made its return to India's consumer market after a five-year hiatus thanks to a strategic collaboration with Reliance Retail.

Reliance Retail, headed by billionaire Mukesh Ambani, has brought back Chinese fashion giant Shein to India with the launch of the Shein India Fast Fashion app. This move marks Shein's return after it