RedNote users can simply tap on the embedded product links to quickly get redirected to the Taobao app to buy goods, including those on Tmall. This would provide consumers with “a seamless path ...

The new collaboration aims to bridge content and commerce as merchants will be able to embed product links directly into ...

The move essentially formalises an app-to-app shopping connection between RedNote - known in China as Xiaohongshu and often compared with Instagram - and Alibaba's e-commerce infrastructure. "By ...