Truly successful brands aren't just built, they're developed. Rare Beauty’s CPO Joyce Kim lifts lid on brand purpose at Vogue ...

Similar to Rare’s original Soft Pinch Liquid Blush, Bouncy Blush has jaw-dropping pigmentation with a matte finish. But the ...

If Rare Beauty knows how to do two things, they are how to make a quality makeup product—and how to make the said product go viral. The brand itself has 3.4 million followers on TikTok and a ...

That sentiment is baked into the DNA of Rare Beauty, the brand founded by Selena Gomez to challenge unrealistic standards and offer a more authentic approach to beauty. It’s all about makeup ...

Selena Gomez's Rare Beauty is hosting its fourth annual Mental Health Summit on May 1 in Los Angeles. "When I launched Rare Beauty, I wanted to create a brand with a greater meaning and a vision ...

It’s not often that a beauty brand reshapes how we talk about mental health. But Rare Beauty, founded by Selena Gomez, has done just that — built a mission-driven business where beauty meets ...

An honest look at whether star-powered beauty brands are worth your money — or if drugstore staples do it better.

So when I heard Rare Beauty was launching a matte version of its wildly popular Soft Pinch blush, I was both intrigued and a bit surprised. Well, after trying it out, I found myself reconsidering ...

Not me. So when I tried the Rare Beauty Soft Pinch Liquid Blush from Selena Gomez’s spring collection, I expected to find another basic blush formula that would fade from my cheeks after a ...