Toy maker Mattel is teaming up with OpenAI to develop AI-powered products and experiences based on Mattel brands. The Barbie, Hot Wheels and Polly Pocket creator says it will use OpenAI's ...

In fewer than 24 hours, OpenAI would release an AI model intended to wipe out all the rest. That model, GPT-5, launched ...

“With OpenAI, Mattel has access to an advanced set of AI capabilities alongside new tools to enable productivity, creativity, and company-wide transformation at scale.” ...

OpenAI is the world's leading AI startup. For how long will depend on how well it fends off multi-front attacks from ...

Barbie-maker Mattel and OpenAI have teamed up to bring generative AI to the toy-making and ever-expanding pipeline of IP repackaging. This partnership marks new territory for OpenAI, which has ...

(RTTNews) - Mattel, Inc. (MAT), a toy and family entertainment company, and OpenAI announced Thursday a strategic collaboration to support AI-powered products and experiences based on Mattel's brands.

Mattel will use OpenAI’s tools to create AI-enhanced toys and digital products without licensing its IP. The first product from the collaboration is expected later this year. Tim Melvin’s ...

Mattel (MAT) is teaming up with OpenAI to integrate the latter's artificial intelligence tools into its toys. The Toy Book editor in chief and The Toy Insider senior editor James Zahn speaks with ...

Mattel, the toy maker behind Barbie and Hot Wheels, said it’s teaming up with OpenAI, which created popular chatbot ChatGPT, to “bring the magic of AI to age-appropriate play experiences.” ...

Mattel’s first product powered by OpenAI’s technology is expected to be announced later this year The agreement unites Mattel’s and OpenAI’s respective expertise to design, develop, and ...

Toymaker Mattel and artificial intelligence company OpenAI announced a new partnership Thursday to develop AI-powered products and experiences rooted in Mattel’s iconic brand portfolio. The ...