Marcel Reed may just have become the best-dressed athlete to walk around College Station. The Texas A&M starting quarterback ...

Faizon Brandon's apparent deal for $1.2 million over two years is the outlier among NIL deals for North Carolina high school ...

Notre Dame star running back Jeremiyah Love adds a major NIL deal to his portfolio ahead of his junior season.

On Tuesday, Texas Tech general manager James Blanchard put the rest of the college football world on notice. If beating out ...

Programs across the country have made significant investments in building NIL infrastructures to attract and retain top-tier ...

D1 power schools, the University of Iowa, University of Kentucky, University of North Carolina, University of Southern ...

The changes come one day after the College Sports Commission announced new guidance for third-party NIL deals, allowing ...

The new guidance allows collective deals as long as the athlete is promoting 'for profit' goods or services to the public.

The College Sports Commission reached an agreement Thursday that relaxes standards on player agreements with third-party ...

The new agency vetting name, image and likeness deals in college sports reached an agreement Thursday that relaxes standards ...

One Baton Rouge business that has been active in the NIL space is Mercedes-Benz of Baton Rouge. The dealership has in recent ...

For a few months last fall, the Texas Tech Red Raiders were like kids in a candy store. They wanted everything, threw everything in their basket at check-out, a ...