McDonald’s slow return of its Snack Wrap paved the way for one of the strangest battles in the ongoing fast-food war.

Earlier this month, McDonald's officially brought back the fan-favorite Snack Wrap and it has been an instant hit, with a ...

KeyBanc believes McDonald’s Corporation (NYSE:MCD) likely performed better in the second quarter than its rivals, including ...

Earlier this month, McDonald's officially brought the Snack Wrap back to the menu for the first time since removing it from ...

There’s a concept in psychology known as “hindsight bias.” It’s the idea that if you ask people if they think they could have ...

McDonald’s has a new item on its McValue Meal Deal -- the Daily Double cheeseburger.

The Daily Double cheeseburger, made with two beef patties, cheese, tomatoes, lettuce, mayo and onions, is available in a ...

Fast-food chain McDonald’s ($MCD) is getting a strong response from customers after bringing back its Snack Wraps earlier ...

After a nine-year hiatus, McDonald's brought back the popular Snack Wrap to overwhelming customer response, causing temporary ...

There’s been plenty of anecdotal rumblings about the success of McDonald’s July 10 Snack Wrap launch. Some stores, according ...

Those early Snack Wrap buyers are loyal McDonald's customers. Numerator found that the survey's average respondent has ...

McDonald's chicken strategy hits new heights with the return of the Snack Wrap, promising to dominate the fast-food chicken ...