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Max’ rebranding back to ‘HBO Max

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Returning the HBO to Max Is Latest Sign of Potential Warner Bros. Discovery Split

the rebranding (debranding?) of the rebrand is likely the latest sign of a potential division of WBD assets.

· 20h · on MSN

· 22h · on MSN

From Max to HBO Max Again: Why Warner Bros. Discovery Changed Names

· 1h · on MSN

‘Max’ rebranding back to ‘HBO Max’ as WarnerBros. Discovery reverses course

Max Streaming Service Is Reviving the HBO Name — the One It Discarded Two Years Ago

Warner Bros. Discovery said Wednesday that it was rebranding its streaming service as HBO Max this summer, instead of the current Max.

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Warner Bros Discovery revives HBO Max branding for global push

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Max, Once Known as HBO Max, Is Calling Itself HBO Max Again. Got It?

HBO Max Is Back As Warner Bros. Discovery Changes Name, Again

This reversal highlights a crucial lesson many brands learn the hard way: sometimes your established brand equity is more valuable than you realize.

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HBO Max is coming back: Streaming platform rebranding again after 2 years

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Max Is Changing Its Name Back to HBO Max (Again)

11h

Here's why HBO Max has rebranded so many times

HBO Max is back once again. Some industry observers applauded Warner Bros. Discovery's streaming rebrand, but others say it will only spark confusion.

Hey, at least HBO Max can laugh at itself

The decision to rebrand from HBO Max to Max and back again has people laughing. At least HBO Max can laugh at itself, too.

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Max will once again be HBO Max. Yes, it's aware of the irony

Max will become HBO Max again this summer, Warner Bros. Discovery said this week — two years after the name change that hasn't stuck. Here's what to know about the rebrand (and some others of note).

20m

Tim Meadows' HBO Max Announcement Goes Viral on Social Media

Actor and comedian Tim Meadows had arguably the best response to Warner Bros. Discovery bringing back HBO Max.

Netflix co-CEO Ted Sarandos tells BI what he thinks of the HBO Max rebrand

Netflix co-CEO Ted Sarandos weighed in on Warner Bros. Discovery's decision to revert to HBO Max branding.