Just as the American EV market braces for a brutal winter, Ford is making a shocking pivot. As federal tax credits disappear, the automaker is doubling down with a new strategy borrowed not from Silicon Valley,

Revel is seeking to sell 165 for-hire vehicle license plates, as well as a buyer for its Tesla and Kia vehicles, according to Bloomberg. The company recently opened several EV charging hubs in New York City and California, and plans to open hundreds more by the end of next year.

Revel pivoted once in the past. It began as an electric scooter rental company, but left that business after two fatal accidents involving their mopeds.