Beyonce, center, attends the men's Louis Vuitton Spring-Summer 2026 collection, that was presented in Paris, Tuesday, June 24, 2025. (AP Photo/Michel Euler) ...

Beyoncé's appearance this week encapsulated a truth that every major brand — from Louis Vuitton to Dior, Hermès to Saint Laurent — now understands: The real front row isn’t in Paris, but ...

Beyoncé and Jay-Z at the Louis Vuitton Menswear Show in Paris on June 24, 2025. Photo by Christian Vierig/Getty Images As they swept into the Pompidou Center, cameras flashed and phones shot skyward.

Beyoncé and Jay-Z dominate Paris as celebrity drives fashion’s biggest trend A-list stars, K-pop idols and social media megastars have become not just the audience but the main event. Credit: AP ...

Beyoncé and Jay-Z didn’t just attend Louis Vuitton’s blockbuster show — they became the story. As they swept into the Pompidou Center, the entire mood shifted. Cameras flashed.

Beyoncé and Jay-Z didn’t just attend Louis Vuitton’s blockbuster show — they became the show. As they swept into the Pompidou Center, cameras flashed and phones shot skyward.

Beyoncé and Jay-Z dominate Paris as celebrity drives fashion’s biggest trend A-list stars, K-pop idols and social media megastars have become not just the audience but the main event. Credit: AP ...

Beyoncé and Jay-Z didn’t just attend Louis Vuitton’s blockbuster show — they became the show. As they swept into the Pompidou Center, cameras flashed and phones shot skyward.