The soccer star launches BEEUP, a better-for-you fruit snack that combines 'honey's superfood power' with natural fruit ...

David Beckham's new BEEUP snacks use real honey for natural energy. Now available in Target stores nationwide.

David Beckham's love for beekeeping and honey led to the launch of his new snack line, Beeup — a honey-powered fruit snack ...

David Beckham, the famous footballer, is launching a honey snack brand called BEEUP. It started as a hobby during lockdown with his son Cruz. He partnered with Shaun Neff to create honey fruit snacks.

David Beckham has launched a new snack brand called BEEUP. It is inspired by his hobby of beekeeping, which started during the COVID-19 lockdown in 2020.

David Beckham teams up with entrepreneur Shaun Neff to launch honey-based fruit snacks inspired by his lockdown beekeeping ...

Mike Keown, who has 40 years' experience in consumer packaged goods, has been appointed CEO of the new company.

Beckham has launched BEEUP in partnership with Shaun Neff, the entrepreneur known for building consumer brands like SUN BUM and Moon Oral Care.

The former footballer, 50, declared himself 'immensely proud' on Friday as he finally received the honour after years of ...

Is David Beckham's BEEUP healthy? What fans of the soccer star need to know about the honey-infused fruit snacks inspired by ...

The company was co-founded by former soccer player David Beckham, and Shaun Neff, an entrepreneur known for brands such as ...