The Movie" has included notifications, a vibrating iPhone trailer, and a surprise Brad Pitt drop-in.

Apple’s F1 movie, starring Brad Pitt, marks a bold new chapter in its Hollywood strategy after years of stalled momentum.

Apple silicon was announced five years ago this week, kickstarting one of the most successful periods for the Mac ever.

Tim Cook says Lewis Hamilton’s life story is set to inspire millions in a powerful new documentary backed by Apple.

Apple CEO Tim Cook pulls back the curtain on the tech giant's film and television strategy, including spending millions on ...

Apple CEO Tim Cook today said that Apple TV+ is driven by a commitment to storytelling and artistic excellence, rather than an effort to boost ...

WWDC 2025, but low expectations and resilient progress highlight a tactical buy opportunity. Click for my AAPL update.

Apple CEO Tim Cook wants everyone to watch the newly released film. In a reply shared on the social media platform X (earlier ...

Tim Cook has announced a new documentary on Lewis Hamilton, inspired by the F1 icon's path to becoming a seven-time world ...

A bonafide AI partner in a moment of need. It's time for Tim Cook to make Apple's biggest acquisition in history.

A Today at Apple session with the makers of Apple TV+ hit "Severance" was capped by a surprise visit from Tim Cook and Brad ...

Apple often uses its annual WWDC to launch major new products. That probably won't happen this year. Instead, people will ...