Walmart has renegotiated its agreement with Trade Desk and now has the option to use ad-buying platforms of other firms.

Amazon’s most direct rival in handling ad sales across the web, the Trade Desk, could be in danger of losing one of its most ...

Processed-food giants and produce growers are tweaking products and ads to reach the Make America Healthy Again movement. But ...

Walmart leverages generative AI to tap into retail growth while navigating pricing challenges and evaluating investment ...

Target learned it can't beat Walmart and Costco at their own game. Now the company is returning to what made it special in ...

Products seated in fulfillment centers have for a long time deposited a monthly storage fee. The slow -moving list not only blocks the valuable location, but also eats into your profit margin. Walmart ...

Walmart Inc. (NYSE:WMT) has agreed to pay a hefty sum of $5.6 million to settle a lawsuit accusing the retail giant of ...

Jason Ulichnie brings decades of store brand experience from Walmart, Schnuck Markets and Southeastern Grocers to the company ...

Though spending forecasts are bleak, value-focused messaging and smart social media plays could help brands transcend the ...

Walmart has solidified its position as a technological leader in the retail sector by strategically integrating cutting-edge ...

Walmart Inc.’s WMT global strategy relies heavily on its investments in key markets like China and India, with Flipkart ...

Most small businesses struggle to develop a robust marketing presence. They have limited resources, fewer people out there, and a smaller budget, so they cannot compete with much larger companies.