Southwest's new $35 bag fees violate core behavioral psychology principles, potentially costing more in customer loyalty than ...

Southwest Airlines has unveiled new baggage fee charges after allowing up to two free checked bags for decades. Here's what ...

Southwest Airlines will end its decades-long policy of free checked bags and will now require customers to pay for luggage.

Still, much as Southwest likes to trace its origins to a single day in 1966, when its co-founders Herb Kelleher and Rollin King talked through the idea over drinks in a hotel bar, years from now ...

The decision by Southwest Airlines Co (NYSE: LUV) to introduce baggage fees is expected to significantly boost its profits, ...

This study focuses on Sina Weibo as the research platform, constructing a corpus of Traditional Chinese Medicine (TCM) marketing content spanning 2019-2024. By integrating four analytical ...

Fintel reports that on May 27, 2025, Jefferies upgraded their outlook for Southwest Airlines (NYSE:LUV) from Underperform to ...

Southwest ends its iconic "bags fly free" policy, implementing a US$35 fee for the first checked bag and US$45 for the second ...

Even as other U.S. airlines dump change fees, Southwest still reigns in flexibility and affordability. Many or all of the products on this page are from partners who compensate us when you click ...

Booking an Anytime fare will get you a lot more for a slightly higher price tag. Many or all of the products on this page are from partners who compensate us when you click to or take an action on ...