Southwest's new $35 bag fees violate core behavioral psychology principles, potentially costing more in customer loyalty than ...

The J.D. Power 2025 airline rankings show that JetBlue, Southwest and Delta are among travelers' favorites. But the survey warns of uncertainty ahead.

Southwest ends its iconic "bags fly free" policy, implementing a US$35 fee for the first checked bag and US$45 for the second ...

The survey also crowned Southwest Airlines as the Best Airline for Economy Class Customer Satisfaction as ... survey does not compensate for consumer sentiment after the changes were implemented.

“We have tremendous opportunity to meet current and future customer needs ... told CBS News. “Southwest, with these changes, becomes just another airline.” This sentiment was felt among ...

Financial giants have made a conspicuous bearish move on Southwest Airlines. Our analysis of options history for Southwest Airlines LUV revealed 15 unusual trades. Delving into the details ...

Also, Southwest has made several major changes in how its flights are operated from a customer-facing standpoint, including Tuesday's announcement that checked bags will no longer fly for free ...

However, the survey announcement was quick to note that changes in the industry and the downturn in consumer sentiment ... when it comes to customer satisfaction, and Southwest Airline executives ...

Today, Benzinga's options scanner spotted 18 uncommon options trades for Southwest Airlines. This isn't normal. The overall sentiment of these big-money traders is split between 22% bullish and 55 ...