Southwest ends its iconic "bags fly free" policy, implementing a US$35 fee for the first checked bag and US$45 for the second ...

Southwest Airlines ends its free checked bags policy starting May 29, implementing $35-45 fees while preserving perks for ...

Southwest Airlines has implemented new baggage fees, ending its long-standing policy of free checked bags for many passengers. As of yesterday, checkin ...

Southwest Airlines has unveiled new baggage fee charges after allowing up to two free checked bags for decades. Here's what ...

Southwest's new $35 bag fees violate core behavioral psychology principles, potentially costing more in customer loyalty than ...

The decision by Southwest Airlines Co (NYSE: LUV) to introduce baggage fees is expected to significantly boost its profits, ...

Farewell to “Bags Fly Free” One of the airline industry’s most recognizable perks is getting grounded. As of Wednesday, ...

JetBlue and United Airlines partner to expand benefits and rewards for customers, including shared loyalty points and access to each other's routes.

Jefferies upgraded Southwest Airlines (NYSE:LUV) to Hold from Underperform in a note Tuesday, following meetings with senior management, citing renewed confidence in the carrier’s operational overhaul ...

In an increasingly fragmented retail landscape, customer loyalty programs are an important tool to help retailers maximize their "share of wallet" among consumers. A recent study we conducted at ...