America has a pickup truck fever, and it’s not going away anytime soon. Pickup trucks account for about a fifth of auto sales ...

Henry Ford revolutionized the auto industry with his moving assembly line and now, a century later, his company promises a second revolution with the Universal EV project announced this week. With a ...

I’m always saying that if a gap in the market is obvious to one OEM, it’s obvious to all of them. Generally, if a ...

Ford's compact pickup, on the other hand, won't compete with Slate on the pricing front. Ford says it will start at around ...

Ford promised a Model T moment this week, and the news it just dropped is undeniably huge. The headline is that a new $30,000 ...

Ford doesn't believe leaving out comfort features is the right path to a cheap but profitable EV truck.

Earlier today, Ford’s CEO Jim Farley announced the company’s new Universal EV Platform, which will underpin a new lineup of ...

Ford is about to reinvent itself—again. Today the carmaker announced the production of a new, $30,000 mid-sized electric ...

A few months ago, a Jeff Bezos-backed newcomer in the car world, Slate Auto, got the world’s attention by debuting a ...

As electric pickups continue to proliferate in the upper price ranges, two emerging entries are quietly preparing to upend ...

This is especially important given the goals set out for the EVDC team by Ford head Jim Farley: build a low-cost modular EV ...