After spending the past two decades cultivating a market for casual gamers, Nintendo is relying on star power in its latest advertising campaign. Zachary Small, a culture reporter for The New York ...

WPP Media has launched Open Intelligence, a new data solution it describes as the advertising industry's “first large ...

Though the new year has almost passed its first full fiscal quarter, media layoffs across the entertainment industry have ...

In a move that blindsided many staffers, Paramount has fired its longtime media agency of record WPP Media ahead of the close ...

Walt Disney is laying off several hundred people globally across multiple divisions, including marketing for film and television, TV publicity, casting and development, and corporate financial ...

Yahoo hired a new chief marketing officer to revive a brand that has seen major ownership and leadership changes over the years. The company hired Josh Line, who was most recently Paramount ...

Media buyers and sellers predict the most significant changes to the TV upfront brought ... Paramount+ is switching up its marketing after a three-year, 15-spot run of its Mountain of ...

Ex-CNN boss Jeff Zucker is out of the running for any role at Paramount Global if and when ... Zucker left CNN after his relationship with chief marketing officer Allison Gollust (left) was ...

According to TD Cowen's analysts, Paramount is highly vulnerable to fluctuations ... that have made similar changes to their DEI initiatives in response to the Trump administration's efforts ...

Now Mr. Trump is back in the White House, and many executives at CBS’s parent company, Paramount ... deceptive trade practices in things like marketing products to consumers.