Here’s a look at the most successful celebrity endorsements of all time. Retired boxing legend George Foreman’s endorsement of a countertop grill transformed both his career and the kitchen appliance ...

Nike’s fading moat, weak innovation, and revenue headwinds raise concerns despite signs of a turnaround. Find out why NKE ...

Hornets rookie Liam McNeeley has reportedly agreed to sign a multiyear shoe and apparel endorsement contract with Nike.

Nike said Wednesday it has suspended its endorsement of NFL star Deshaun Watson. Apple's Beats by Dre brand terminated its deal with Watson as well. The National Football League quarterback has ...

The financial terms established a new paradigm for athlete endorsements. Rather than simply paying for product placement, Nike created a partnership model that aligned Jordan’s success with the ...

"I am satisfied with what I have" - Dirk Nowitzki on why he turned down millions in endorsement deals originally appeared on ...

Magic rookie Jase Richardson has reportedly signed a multiyear shoe and apparel endorsement contract with Nike.

"Once in a while I pack some bags and take it to Germany with me" - Dirk Nowitzki on what he does with his old Nike gear originally appeared on Basketball Network.

In her first WNBA All-Star Game, Paige Bueckers was tasked with unveiling the all-new Nike GT Cut 4 for the first time.

On Sunday evening, Scottie Scheffler cemented his legacy as the world’s top-ranked golfer by clinching the PGA Championship at Quail Hollow Club, securing his third major title with a commanding ...