Nike’s fading moat, weak innovation, and revenue headwinds raise concerns despite signs of a turnaround. Find out why NKE ...

And in early December, Sportico released its Highest-Paid Female Athletes 2024 list, which stated Clark’s most most valuable endorsement deal was Nike. Jordan Brand Signs Bella Hines to a NIL Deal ...

"I am satisfied with what I have" - Dirk Nowitzki on why he turned down millions in endorsement deals originally appeared on ...

The financial terms established a new paradigm for athlete endorsements. Rather than simply paying for product placement, Nike created a partnership model that aligned Jordan’s success with the ...

As Nationals Philanthropies’ first-ever ambassador to the Nike RBI program, Bell helps to advance Nike RBI’s core mission to ...

Nike said Wednesday it has suspended its endorsement of NFL star Deshaun Watson. Apple's Beats by Dre brand terminated its deal with Watson as well. The National Football League quarterback has ...

Ward finds himself among young athletes that have created the fourth shift in this endorsement logic. Olympians, the basketball wars, the Nike era, and now athlete over brand.