Minecraft' executive Harry Elonen analyzes 'A Minecraft Movie' box office success and transmedia strategy at SXSW London ...

When we set out to launch the new A Minecraft Movie retail range, we knew one thing for sure: this wasn’t just another licensed product drop.

The recent Lilo & Stitch and A Minecraft Movie are proof that Hollywood would be more selective with IP adaptations and lean ...

Brands including McDonald’s and Starbucks are taking big swings with creative campaigns, evolving loyalty strategies and ...

McDonald’s has appointed a new CMO to head up marketing in the UK and Ireland, promoting internally to fill the role.

Movie studios are putting more emphasis on the IMAX brand as it stands out as a bright spot in the theater business.

McDonald’s UK & Ireland has appointed company veteran Ben Fox as SVP chief marketing officer. Fox returns to the UK and Irish business from his role as senior director of marketing and strategy for ...

Netflix is welcoming “Sesame Street” to its block after HBO parent company Warner Bros. Discovery opted not to re-up its deal for new episodes, citing a shift in corporate priorities during a period ...

Subway Surfers may be headed to the big screen as Sybo hints at a possible movie adaptation, following the success of other ...