I’ve had a lot of great partners over the years that have helped us grow this sport, but Mark and his team at Meta are going ...

The partnership reflects a growing trend in sports where technology enhances fan engagement. UFC President and CEO, Dana White, expressed enthusiasm about the implications of this alliance, stating, ...

According to the announcement, Meta will become UFC's first Official Fan Technology Partner and the Official AI Glasses Partner ... experience and called the collaboration a "game changer ...