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Netflix co-CEO Ted Sarandos tells BI what he thinks of the HBO Max rebrand
Netflix co-CEO Ted Sarandos weighed in on Warner Bros. Discovery's decision to revert to HBO Max branding.
Old is new again: Max is going back to the name HBO Max
Max has announced that the streaming service will revert to its old name "HBO Max." Executives say they're going for quality over quantity.
HBO Max has hilarious reactions to people mocking yet another rebrand: ‘Am I not allowed to change?’
The Warner Bros. streamer had a full circle moment and is now called HBO Max. The social media handles of the streamer had a ball while making the announcement.
The history of HBO Max's ridiculously convoluted brand journey
HBO Max is back once again. Some industry observers applauded Warner Bros. Discovery's streaming rebrand, but others say it ...
HBO Realizes It Screwed The Pooch Over Max's Name Changes, And Is Making Fun Of Itself With Hilarious John Cena Video And Other Posts
All I’m saying is if HBO Max really wanted to play that card, they should have gotten Jude Law to reprise his character from ...
E! Online13h
How HBO Max Is Trolling Its Own Name Change
Two years after HBO Max was rebranded simply as Max, the streaming service is changing its name back—and poking fun at itself along the way.
Inside the Warner Bros. Discovery Upfront: Branding Whiplash and “The ‘White Lotus’ Effect”
"It’s not TV, it’s HBO Max ... again," at a presentation that goes hard on executive talking points and largely ignores the ...
ABC Action News13h
HBO Max is making a comeback. Max streaming service to rebrand this summer
What's old is new again! The streaming service Max is changing its name back to HBO Max. What do you think about the change?
Max Going Back To HBO Sparks Social Media Meme Fest
Warner Bros. Discovery is rebranding Max back to HBO Max, reversing its 2023 name change aimed at broadening its appeal.
HBO Max Enters Hall of Fame of Corporate Brand Reversals Alongside Netflix, Coca-Cola
Wednesday's name change adds Warner Bros. Discovery to an infamous list of prominent companies that have made well-publicized ...
Returning the HBO to Max Is Latest Sign of Potential Warner Bros. Discovery Split
We’re not quite there yet, but it sure feels imminent.
Max has a new name. Again
WBD changed HBO Max’s name to Max in 2023 shortly after WarnerMedia and Discovery merged, creating WBD, in 2022. The company originally rebranded the service as HBO Max in 2020, having pivoted away ...