HBO, Max and Social Media
Digest more
Warner Bros. Discovery has announced the renaming of its streaming platform Max to its former name, HBO Max, this summer. They dropped the HBO from the logo in 2023 to broaden their appeal, but now have decided against it.
HBO Max has joined Coca-Cola and Netflix among prominent companies that have undergone well-publicized pivots.
Max will become HBO Max again this summer, Warner Bros. Discovery said this week — two years after the name change that hasn't stuck. Here's what to know about the rebrand (and some others of note).
The popular cable network was an early adopter of the complementary video streaming app, and launched its HBO Go app in 2010, which turned out to be wildly successful. As the business of streaming evolved,