We’ve spent years tracking clicks and rankings. But in the age of LLMs and AI search, are we still measuring what matters?

Your content may appear in AI Overviews – without traffic to show for it. Learn how to adapt your SEO for zero-click search.

What if your content strategy signals incompetence? In the AI era, even well-meaning SEO could be hurting your brand.

The prominent placement of AI Mode on Google.com shows that A.I. is rapidly becoming unavoidable. Meta has added a chatbot, ...

Google's new AI Mode is now available to everyone in the US. But is it any better than normal Google Search? I compared them ...

Justice Department lawyers have repeatedly described data as “the oxygen” for search engines. And in his ruling against ...

The federal judge who will decide how to limit Google’s monopoly in search is looking closely at its power in a more nascent ...

Google has monopolized how and where people search online. From outfit ideas and travel tips to medical symptoms and product ...

Google's Thematic Search patent closely parallels AI Mode's Query Fan-Out technique, a research system for deep, broad, and ...

New study of 25,000 searches shows that top Google rankings still matter for ChatGPT, Perplexity, and AI search results.

Even though at the start of the unprecedented artificial intelligence race that kicked off at the end of 2022 and beginning ...