France has Chinese platforms in its sights with the bill, but it would exempt high street fast-fashion brands.

Temu and Shein’s business shift from the U.S. to Europe could be at risk as the e-commerce companies encounter familiar ...

On June 10, the French Senate nearly unanimously passed a bill that seeks to regulate 'ultra' fast fashion giants Shein and ...

The new legislation would impose eco-taxes, advertising bans, and influencer restrictions, but critics believe the bill falls ...

But the China-founded budget e-commerce apps may not receive a warm reception in their new target ... Temu and Shein have boosted their ad spending in Europe, particularly in the U.K. and France ...