Mountains of waste stretch as far as the eye can see, smoking in places, giving off an acrid stench that stings the eyes and ...

France has passed a new law aimed at reducing the environmental harm caused by ultra-fast fashion — a business model where clothing is made quickly and cheaply, often at the expense of the planet.

The legislation targets the curtailment of fast fashion trends and aims to control the surge in market volumes and associated detrimental effects in France. The bill seeks to bolster awareness ...

French lawmakers are pumping the brakes on an industry they say has gotten out of control.

07/18/2025 Chinese online retailers like Temu and Shein are increasingly popular in Europe, impacting local economies. France is planning a new anti-fast-fashion law.

France's Senate approved a revised version of a law regulating fast fashion on Tuesday, which if implemented would ban advertising by fast-growing Chinese e-commerce platforms like Shein and Temu.

Fast fashion is a growing market in France, and between 2010 and 2023 the value of advertised products in the sector grew from €2.3 billion to €3.2 billion.

And in France, they won’t be allowed to advertise at all, not on social media, TV, or anywhere else. It’s the first time a government has held fast fashion this accountable.

A slew of supply chain scandals have called the distinction between fast fashion and luxury into question. It turns out, ...

In response, France is planning to add a A$16 tax to each item of ultra-fast fashion, require mandatory environmental disclosures and ban advertising and influencer promotions.