Fanatics CEO Michael Rubin is convening LeBron James, Tom Brady, Kevin Costner, Spike Lee, Travis Scott and Jay-Z under one ...

A long-time advocate for athlete ownership and creative control, Dwyane Wade brings his deep-rooted legacy in footwear and ...

Fanatics Fest had a plethora of viral moments in its first year and with some new additions, it's likely to be the case again ...

One of college basketball's highest-paid players last season, former Duke star Cooper Flagg had estimated NIL contracts that ...

Fanatics has announced an upcoming competition called the Fanatics Games that will pit fans against sports stars for money.

Fanatics Fest NYC, back and bigger than ever, will feature a large roster of past and present NFL stars. The event, which takes place at the Javits Center in New York from June 20-22, is the ultimate ...

Joes, which matched fans against famous athletes, and also on the ... the famous competitors and the greater Fanatics ecosystem, either via partnerships or the celebrities’ appearances at ...