Big 12 revenue and BYU’s advantage A Big 12 pendant is sold at the T-Mobile Center during the Big 12 Championship in Kansas City, Mo., on Tuesday, March 11, 2025. | Brice Tucker, Deseret News ...

Can BYU football continue to be a transformational program in this day and age of revenue sharing, transferring and NIL ...

A year ago, a top Latter-day Saint official said BYU "can never become a ‘pay for play’ culture" — but the Cougars are still ...

BYU’s move to the Big 12 seems to be paying off on the recruiting trail. The Cougars’ 2026 class has created a stir in the college football world, with the potential to rank among the program ...

Now that we are well within the Big 12's top-valued programs, we are nearing the $400 million mark. Oklahoma State's current on-field product does not align with its current valuation, but that ...

The Big 12 is a big conference with a short memory — and BYU couldn’t be happier. Seven months removed from belittling No. 23 Colorado 36-14 in the Alamo Bowl, the team with the best defense ...