Not so long ago the world's companies, including agencies and ad holding groups, were falling over themselves to boast of their DEI (diversity, equity and inclusion) credentials. Then a nasty orange ...

WPP is amplifying its partnership with TikTok, becoming the first advertising and marketing services company to integrate ...

In a milestone agreement, Amazon Ads and Roku are teaming on a new advertising initiative that will give media buyers access to more than 80% of U.S. connected-TV households. The new offering is ...

If Garrett is to take control, media and creative might finally be forced to play nice - or at least share office snacks.

B&T’s own Sparrow puts pen to paper in this wake-up call to an industry quietly pushing its best minds out the door.

Advertising's future will be on display at the Cannes Lions ad festival this year as execs tackle the rise of AI, data, and ...

Independent agency Bastion has appointed Anna Cherry as managing director of its fledgling media operation as it seeks to ...