This is the first time a U.S. MVPD has deployed technologies making it possible for advertisers to execute video ad campaigns ...

Total TV campaign forecasting, planning and optimisation, and Spectrum Reach have announced a partnership to bring tvbeat’s programmat ...

Ad buyers will have automation, targeting and measurement capabilities on linear channels just as they have on connected TV ...

A "Total TV" campaign forecasting, planning and optimization-focused global ad technology company is partnering with Charter ...

TV campaign forecasting, planning and optimization, and Spectrum Reach today announced a partnership to bring tvbeat’s programmatic capabilities to linear TV advertising in the … The post tvbeat & ...

LONDON & NEW YORK, August 12, 2025--tvbeat and Spectrum Reach Launch Programmatic Linear TV Solution to Expand CTV Advertising Using Traditional TV Ad Inventory ...