Rather than leaning into its global or American status, Coca-Cola is seeking to emphasise its brands’ “localness” as ...

PwC has launched a new brand platform and updated its visual and verbal identity to align more closely with its AI and ...

Brand campaigns like ‘You Got This’ contributed to an uplift in marketing investment. However, Adidas’s CEO warns price ...

The CEO of parent company ABF cited poor consumer confidence and the fact some of its competitors are “doing a better job” ...

Overall, the UK’s digital ad market grew 13% last year to £35.5bn. Brands invested in video display advertising at a greater ...