The practice will leverage EY’s capabilities and experience to help clients meet the changing needs of consumers and “shape ...

Lipton Hard Iced Tea, which is brewed by FIFCO USA through a licensing agreement with PepsiCo , isn’t the only brand focusing ...

The news, dropping a week out from Cannes Lions, follows recent moves such as rebranding GroupM to WPP Media and acquiring ...

In a 60-second spot set to The Who’s “Who Are You,” “White Lotus” star Walton Goggins dishes on the retailer’s perks following a January brand refresh.

A separate effort aimed at an African-American audience keys in on how fuel savings can lead to perks like valet parking and “egg money.” ...

The chain plans to meaningfully ramp up marketing spend as it seeks to bounce back from its first same-store sales decrease ...

Brand executives discuss how the #ShareTheFirst effort fits into Unilever’s plans to shift 50% of ad spend to social media, ...

The campaign will include a new spot, a Snapchat activation and a throwback web portal that features behind-the-scenes ...

The platform announced a slew of new features including branding solutions, automation tools and an artificial ...

A campaign responding to persistent gender stereotypes around who gets to be a “builder” comes as inclusion initiatives are ...

Compared to a year ago, more marketers plan to invest at least $10 million in generative artificial intelligence, per Boston ...

The brand is looking to boost membership acquisition and loyalty amid stiffer competition and plans to open dozens of new ...