Coors, discusses Coors Light's new audio-based cold plunge, reinventing Coors brands for younger folks and his approach to AI-based storytelling.

Paid social is the most popular channel for retail marketers, according to a new report from Wunderkind. But email has proven ...

Forget about the so-called retail apocalypse. We’re now amid a retail renaissance, according to Ethan Chernofsky, SVP of ...

How brands have activated across the tailgate scene, from Bud Light’s Backyard Tour to Nike’s Yardrunners activation to e.l.f. Cosmetics’ pink glow-up bar.

If you want superpowered marketing intelligence, check out our 10 most popular consumer marketing articles for June 2018.

The dynamic partnership between e-commerce and public relations transcends the transactional—through intertwining storytelling, crisis management, influencer collaborations and thought leadership. Our ...

We spoke with Jagher about the brand’s multi-phased “Let’s Find Us” campaign that examines cell phone overuse.

Strategies to drive sales and marketing alignment in your organization.

Cohort marketing is the fluid engagement of consumers based on customer-centric, emotion based feedback captured in real-time and delivered throughout the journey.

While many brands have rolled back their DEI support in the past year, e.l.f. Cosmetics has done the opposite. It became the first beauty brand to be a lead sponsor of an Indy 500 driver—and that ...

LIME WIRE: has hired Zeeshan Zaidi, formerly of SONY BMG, RCA Music Group and Arista Records, as head of global ...