With creative R&D under scrutiny, the newly-launched hubs promise low-risk, high-impact solutions that move beyond quick ...

At Jagannath Yatra 2025, brands swapped slogans for seva—balancing commercial ambition with cultural caution in high-emotion territory.

Amid Cannes backlash, a creative reckoning unfolds. Famous Innovations’ founder and chief creative officer wonders, where do ...

As X merges deeper with xAI and CEO Linda Yaccarino steps away, brands are left grappling with a platform that seems less ...

COMvergence data reveals independents thriving on agility and outcomes, even as WPP Media tightens its grip on India.

With creators, AI tools and Prime Day synergy, the ecommerce platform is crafting a conversion-first beauty playbook for ...

Qualcomm India's head of marketing, Sumit Sonal, explains how it has ditched the spec sheet to woo consumers through cricket, ...

Analysts at investment bank Citigroup called it a “pretty grim statement” from WPP and said that the guidance was a “bit of a ...

Every year, thousands of families from small towns travel to cities like Mumbai to access free cancer treatment for their children. Yet, without affordable accommodation near hospitals, many are ...

Articles written by Julia Walker ...

India’s ad game is shifting—celebs grab attention, but it’s creators who spark conversations, conversions and cultural relevance, notes Dot Media’s head of business strategy.

CEO Olga Dulinskaya explains why brands need less data, sharper personalisation, and unified platforms to navigate emerging ...