With creative R&D under scrutiny, the newly-launched hubs promise low-risk, high-impact solutions that move beyond quick ...

At Jagannath Yatra 2025, brands swapped slogans for seva—balancing commercial ambition with cultural caution in high-emotion territory.

As X merges deeper with xAI and CEO Linda Yaccarino steps away, brands are left grappling with a platform that seems less ...

Amid Cannes backlash, a creative reckoning unfolds. Famous Innovations’ founder and chief creative officer wonders, where do ...

With creators, AI tools and Prime Day synergy, the ecommerce platform is crafting a conversion-first beauty playbook for ...

COMvergence data reveals independents thriving on agility and outcomes, even as WPP Media tightens its grip on India.

Analysts at investment bank Citigroup called it a “pretty grim statement” from WPP and said that the guidance was a “bit of a ...

In an industry built on originality, storytelling, and brand expression, the creeping influence of algorithmic solutions is ...

Articles written by Julia Walker ...

Every year, thousands of families from small towns travel to cities like Mumbai to access free cancer treatment for their children. Yet, without affordable accommodation near hospitals, many are ...

The newly-launched AI-native marketing agency promises faster pods, sharper outcomes and no more media-creative silos—or excuses.

India’s ad game is shifting—celebs grab attention, but it’s creators who spark conversations, conversions and cultural relevance, notes Dot Media’s head of business strategy.